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Citrix encourages retail midmarket

The mid market has become strategic focus for Citrix, announcing an updated partner program and developments in incentives to boost sales to that market segment.

The new proposal of incentives reward partners for the value they provide to the sales cycle in two different functions, on the one hand to identify and qualify new opportunities, and selling solutions in new and existing opportunities, explains the company in a statement .

In order to enhance the growth of partners, Citrix Announces Strategic Development Fund for Citrix Solution Advisors (CSAs) and distributors, which will be activated next July in EMEA and the Americas, and later in the APAC region. This new proposal within the Citrix partner program will replace the current programs of market development funds (MDF).

Citrix also announced the New Partner program -active Sourced from May 6, which rewards the Citrix Solutions Advisors (CSA), System Integrators and ISVs that are able to identify and qualify new opportunities, especially in the midmarket. Thanks to this new program, partners are entitled to an additional discount of 7% suggested in the new qualified opportunities; This incentive is in addition to other existing discounts

In addition, partners will be rewarded for selling solutions in all market segments through the Citrix Advisor Rewards (CAR) program. Together with the above, the partners could meet the payment of incentives superior to 10%.

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