How to improve your company’s CRM
Managing customer relationships, “Customer Relationship Management (CRM)”, for its acronym in English, is a term that refers to the practices, strategies and technologies used by companies to manage and analyze interactions customers in order to retain customers and grow sales. In this sense, then you talk about how to improve your company’s CRM.
One of the first things you can do to improve your company’s CRM is to encourage word of mouth. In fact this is the most effective in marketing of digital companies route because in a world connected to the Internet, word of mouth means criticism and online recommendations, plus social media does not undermine the importance of word of mouth, the media amplify and make it more important.
Along with this, one of the ways we can improve the relationship with customers is to use negative feedback to improve. Instead of ignoring or worse, blame consumers, it is better to hear what they have to say and to seek ways in which they can give you solution to your problem as soon as possible.
Of course perhaps one of the best ways to improve your company’s CRM is to be honest and act with transparency. A small business is unlike large companies in part because it is easy for customers to contact a real person. This results in a shorter response time, plus greater confidence behind a business that came more and of course a more human touch.
In addition to the above, be sure to have a record of all clients so that it can be followed up to the positive and negative experiences, even with the objective of sending a card for birthday or whatever.